Red Blue Blur Ideas

Sometimes there is more than one way to achieve greatness, therefore we believe in finding solutions using all of our team's skillsets along with data, insights and most importantly human behaviour. With our experience in delivering successful digital projects across various industries over time, we began to observe successful and challenging patterns in project inception and human behaviour. Armed with this information, we asked ourselves if we can make this process simpler, more measurable and, most of all, a delightful experience for our partners as well as ourselves. We explored several frameworks from world-class organisations worldwide. Some truly amazing, in depth and time-tested methodologies to simple, end-result driven ones. In our discovery, we came to realise that in spite of all these frameworks being focused on an optimal end-result, they were all missing a fundamental element.